Stefan Sagmeister at Les Arts Décoratifs
Another exhibit about promotion and sales material
13 October–19 February 2012
The Austrian artist Stefan Sagmeister (1962), with a degree at the University of Applied Arts Vienna and at Pratt Institute of New York, has lived in New York for the last seventeen years, and has for the first time an exhibition in France. Considering that there is no distinction between so-called “cultural” and commercial graphic design, he has worked for several of the great names in music (David Byrne, Talking Heads, Lou Reed, Rolling Stones), also executing numerous commissions for companies and institutions (Levi’s Jeans, BMW, Casa da Musica de Porto, etc.). For this exhibition, he has decided to focus on his commercial work done in the last seven years. Divided into four sections, it focuses on the distinct typologies that Stefan Sagmeister distinguishes in his work: “Selling culture”, “Selling corporations”, “Selling friends” and “Selling myself”. The exhibition designed by Big Game highlights the breadth of his graphic language, characterised by his subtle combination of the applied and fine arts: technology, intimist drawings and gigantic installations illustrate his disc jackets, commercial catalogues, exhibition catalogues, posters, visual identities, logos, etc.
Sagmeister always has an interesting approach to typography, from letters carved into his chest with a knife to coat hangers, plastic piping, and hot dogs Sagmeister has encouraged people to express their ideas with creative typography, exhibited in an online gallery called Things I Have Learned In My Life So Far.
One interesting quote I found reading about him is this one:
It’s kind of odd that our cities are not filled with mind-training gyms the same way they’re filled with body-training gyms.
In an interview published Wednesday, Oct 26, 2011. By Amy Verner for The Globe And Mail.
If you happen to be in Paris during this exhibition make sure to visit.
107, rue de Rivoli
Every day except Monday, 11 AM – 6 PM
Late night on Thursday until 9 PM
Full rate €9.00 — Concessions €7,50